Since 1992, rooster has claimed the highest consumption spot within the American protein kingdom, and customers aren’t trying again anytime quickly. When rooster first grew to become our nation’s favourite protein over 30 years in the past, the typical American ate 66.5 kilos of rooster per 12 months. Hen consumption has steadily gained momentum—virtually yearly—and in 2022, the typical American dined on 100.6 kilos of rooster! What’s extra, nationwide rooster consumption is projected to leap even greater in 2023 and 2024!

So why is rooster such a stellar standout within the meat market? We surveyed 1,500 Individuals to search out out!¹

In spite of everything, whether or not you’re taking a fast lunch break or making a household dinner, you usually desire a meal that tastes good and makes you’re feeling good, stretches your pockets and delivers, repeatedly. What’s extra, many Individuals see rooster as a flexible protein everybody will get pleasure from, with almost limitless alternatives to customise style and be inventive within the kitchen.

However that’s not all we uncovered! Have a look—listed here are some extra bite-sized tidbits about American rooster consumption:

🍽 98% of respondents eat rooster month-to-month, with most customers consuming the protein weekly.

🍽 65% of respondents understand rooster as important to their food plan.

🍽 77% of respondents like to eat rooster greater than another protein.

🍽 65% of respondents get pleasure from getting ready rooster greater than another protein.

🍽 40% of respondents would proceed shopping for rooster, even when the worth elevated, whatever the value.

🍽 15% of respondents would reallocate spending cash to maintain buying rooster.