Brendan Smith, Chief Advertising Officer

Smith, a senior advertising and marketing government with world and home experience in gross sales, prime shopper model administration, strategic improvement and planning, model technique and digital advertising and marketing, will function Smithfield’s chief advertising and marketing officer. On this function, he’ll lead Smithfield’s advertising and marketing crew to ship the planning, improvement and execution of the corporate’s advertising and marketing, promoting, innovation and strategic planning initiatives, with obligations for its manufacturers all through the retail, deli and meals service channels. He stories to Steve France, Smithfield’s president of packaged meats.

“I am excited to have Brendan lead our advertising and marketing crew and packages,” stated France. “His in depth expertise in advertising and marketing within the meals and beverage house is unparalleled, and I look ahead to his contributions in differentiating Smithfield’s model story to strengthen shopper model notion and additional construct {our relationships} with our prospects.”

Smith’s advertising and marketing expertise consists of senior management roles in worldwide meals and beverage firms. His most up-to-date function was as chief advertising and marketing officer for New Realm Brewing and Distilling, the place he constructed a advertising and marketing division supporting retail, onsite restaurant progress and meals, beverage and spirits innovation. His earlier roles embrace vice chairman of selling for Pizza Hut, the place he led the advertising and marketing crew and developed the corporate’s model technique; senior vice chairman of worldwide advertising and marketing for Monster Vitality Firm, directing all advertising and marketing initiatives for the Monster household of manufacturers; and vice chairman of gross sales and advertising and marketing for Southern Tier Brewing Firm, growing technique and main all tactical execution of the corporate’s gross sales and advertising and marketing packages. Previous to serving in these roles, Smith was senior vice chairman and chief advertising and marketing officer for Smithfield Meals and its Smithfield, Farmland, Gwaltney and Cook dinner’s manufacturers, the place he led and directed all home advertising and marketing, R&D and innovation initiatives. He started his profession with Anheuser-Busch, Inc., serving in management positions of accelerating duty.

He holds a Bachelor of Arts diploma in sociology from John Carroll College in College Heights, Ohio.

Allyson Bouldon, Chief Ethics and Compliance Officer

Bouldon, a senior chief with in depth expertise in world regulatory and authorized compliance within the agricultural, shopper merchandise, meals manufacturing, packaging and retail sectors, will function Smithfield’s chief ethics and compliance officer. On this function, she’s going to lead and handle Smithfield’s ethics and compliance program, sustaining a tradition of integrity and moral decision-making throughout the corporate. She stories to Michael Flemming, Smithfield’s chief authorized officer.

“Smithfield has constructed a robust tradition of compliance all through our historical past, producing good meals the best means,” stated Flemming. “We’re happy to have Allyson be a part of our crew and look ahead to making use of her expertise to our ethics and compliance commitments.”

Bouldon beforehand served as managing counsel for Wolters Kluwer, supporting compliance packages for its North America companies, and was appearing chief compliance officer for Brilliant Machines, Inc. Previous to serving in these roles, Bouldon served as vice chairman and chief compliance officer for Michael’s Shops, the place she managed world provider compliance; and as vice chairman and chief compliance officer for Chiquita Manufacturers Worldwide, Inc., growing and implementing the corporate’s world compliance methods. Her further roles included vice chairman, basic counsel and company secretary for Tegrant Company and counsel – Americas for Wm. Wrigley Jr. Firm, delivering authorized, compliance, privateness and company secretarial help to greater than 30 firm subsidiaries.

Bouldon holds a Juris Doctorate diploma from the College of Chicago Legislation Faculty and a Bachelor of Arts diploma from Dartmouth Faculty. She has been a Fellow of the American Bar Basis since 2009.

February 5, 2024 – Smithfield Meals