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Adam Grogan named as Chief Working Officer and Casey Richards strikes into the function of President, Maple Leaf Meals USA
MISSISSAUGA, ON, Feb. 22, 2024 /PRNewswire/ – Maple Leaf Meals, Inc. (“Maple Leaf Meals” or the “Firm”) (TSX: MFI) at the moment introduced an replace to the Firm’s strategic focus and a realignment of its organizational construction, together with a number of government modifications.
“For the previous 5 years, our imaginative and prescient to be essentially the most sustainable protein firm on earth has been our north star and elevating the nice in meals is what offers us objective day by day,” mentioned Maple Leaf Meals CEO, Curtis Frank. “As our enterprise shifts from an intensive section of investing in constructing and commissioning new crops to realizing the advantages of our world-class community, the time is acceptable to refine the methods that underpin our Objective and Imaginative and prescient by an developed strategic Blueprint.”
The Firm unveiled its new, developed Blueprint, which acts as a strategic compass for the group.
The Blueprint outlines the Firm’s 5 core methods in its pursuit of delivering shared worth for its stakeholders;
- Lead the Means – By making higher meals, taking higher care and nurturing a greater planet
- Construct Liked Manufacturers – By rising shopper relevance, delivering impactful innovation and leveraging our distinctive capabilities
- Broaden our Influence – By extending our geographic attain, growing new channels and classes and diversifying our protein portfolio
- Function with Excellence – By harnessing superior applied sciences, making use of information science and analytics and driving value effectivity
- Develop Extraordinary Expertise – By embedding our values-based tradition, investing in future-ready leaders and provoking enduring engagement
With the intention to execute the methods outlined within the Blueprint, the Firm will convey its Meat and Plant Protein companies collectively underneath a single umbrella by a refreshed organizational construction that helps its core methods, optimizes its progress potential in key markets and gives clear accountabilities.
“The evolution of our Blueprint serves to convey readability and focus to all the firm round how we’ll ship on the core methods that may propel Maple Leaf Meals ahead,” mentioned Frank. “As an built-in protein firm, we have now great alternatives forward of us. Collectively we’re a powerhouse, and we’ll leverage our mixed power to construct our manufacturers in Canadian, U.S. and worldwide markets.”
Govt Modifications
Adam Grogan has been promoted to the function of Chief Working Officer, efficient instantly. Adam has general accountability for main Ready Meals, together with Ready Meats, Poultry, and Plant Protein; and the availability chain community throughout Canada and the US. Adam has been with Maple Leaf Meals for greater than 25 years in numerous roles and brings a large spectrum of expertise in each operational and business management roles.
Casey Richards assumes the newly-created function of President, Maple Leaf Meals USA. Casey is accountable for main the Firm’s progress on this important, excessive potential market, together with retail and foodservice. Casey has greater than 20 years of world advertising and marketing and basic administration expertise, together with the final six years with Maple Leaf Meals. He brings an incredible depth and breadth of North American meals trade expertise having labored for a few of North America’s largest meals corporations.
These appointments are efficient instantly.
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