By 2035, Gen Z would be the major purchasers of protein, and it will have a big influence on the way in which that rooster is raised, processed and marketed.

Whereas I’m pretty sure that style, affordability and comfort will all the time matter, there’s nonetheless numerous debate about what else the shoppers of tomorrow can be in search of.

Members of Gen Z – born between 1997 and 2002 – have all the time recognized cell telephones and are thought-about digital natives. They more and more say that they’re involved about sustainability and animal welfare, greater than any technology earlier than them.

However how will these values change as this demographic grows up and it’s time for them to purchase protein for themselves and their households?

Attend the 2024 Rooster Advertising and marketing Summit

Make plans to attend the 2024 Rooster Advertising and marketing Summit at the Renaissance Birmingham Ross Bridge Golf Resort & Spa in Birmingham, Alabama, on July 29-31, 2024. This one-of-a-kind occasion will look ahead to the patron of 2035 and the problems that can influence their protein decisions.

For the primary time, the Summit can have two content material tracks. As all the time, one observe will give attention to shopper tendencies of right this moment and what can be anticipated in 2035 and the way advancing digital know-how will influence how rooster can be offered and marketed sooner or later. The second content material observe will discover how the trade will meet shopper expectations by adapting new and current applied sciences to lift and course of broilers using fewer sources and with improved welfare, meals security and comfort.

The 2024 Rooster Advertising and marketing Summit will present a singular look ahead that can assist your operation, from farm to processing plant to distribution, put together to fulfill the wishes of tomorrow’s shoppers and maintain rooster as the highest protein supply for U.S. customers.

Registration for the 2024 Rooster Advertising and marketing Summit opens in early March. For extra data, go to www.chickenmarketingsummit.com.