Consumption of animal proteins is usually remaining steady, however there may be one exception.

“Individuals are largely consuming how they’ve been, with the exception of rooster,” Lori Rakoczy, affiliate principal, Technomic, mentioned throughout the Shopper Belief in the Animal Protein Business webinar. “There appears to be an insatiable urge for food for rooster, particularly amongst Gen Z shoppers.”

The webinar was hosted by the North American Meat Institute on February 29. Technomic conducts month-to-month research for the institute, in addition to for different entities inside the meals business.

Rakoczy mentioned a latest Tehnomic research surveyed shoppers, and that survey clearly confirmed that rooster consumption was on an upward trajectory.

When requested how about their rooster consumption this yr, when in comparison with the earlier yr, 41% mentioned they ate extra rooster. Solely 7% mentioned they ate much less.

The research additional revealed that these stats for elevated consumption have been even increased with youthful shoppers. Of the millennials surveyed, 53% mentioned they’re consuming extra rooster, as did 51% of the Technology Z survey respondents.

Whereas that’s excellent news for poultry producers, Rakoczy revealed even higher information.

The survey revealed that 37% of survey respondents intend to eat extra rooster within the coming yr than they did within the earlier yr, whereas solely 5% mentioned they plan to eat much less. Once more, the numbers get increased with youthful shoppers, with 53% of the respondents representing Technology Z mentioned they’ll eat extra rooster within the coming yr.

Turkey consumption tendencies

The statistics introduced by Rakoczy confirmed that turkey consumption was typically flat in the course of the previous yr. The survey confirmed that 63% of respondents ate about the identical quantity of turkey as they did in the course of the prior yr. 18% mentioned they’d extra turkey this yr, whereas 19% mentioned they ate much less.

Rakoczy cited value as a the first motivating issue for these turkey buy tendencies.

Nevertheless, she indicated that issues ought to flip round in a constructive course for the turkey sector within the coming yr. The survey confirmed that 22% of shoppers plan to eat extra turkey within the coming yr, whereas solely 11% mentioned they’ll eat much less.

How beef and pork fared

The survey revealed a little bit of an uptick in beef consumption over the previous yr, with 25% of respondents saying they ate extra beef throughout the previous yr, versus 19% of the respondents saying they’d much less. The development ought to be comparable within the coming yr, with 24% of respondents saying they plan to extend beef consumption and 15% saying the intend to devour much less.

Concerning pork, 20% of the respondents mentioned they’d extra pork in the course of the previous yr, whereas 21% mentioned they’d much less. For the upcoming yr, 18% mentioned they’ll eat extra whereas 17% mentioned they’d have much less.