Apr 10, 2024

Austin Pets Alive! is honored and grateful to be thought-about one in every of Austin’s favourite
nonprofits and past that, to obtain outreach from corporations in Austin who wish to
flip their love and appreciation of APA!’s work right into a service-oriented present. Search
Laboratory is simply such an organization.

In early 2023, the corporate reached out to our Advertising crew sharing that APA! was
voted as Search Laboratory’s “charity of the yr,” that means our group would
turn out to be their “pet” nonprofit to help in no matter manner made probably the most sense to us. As
a nonprofit, that’s thrilling! We take pleasure in holding a excessive rating on Charity Navigator,
with a portion of that rating coming from how a lot of our bucks raised goes immediately
again into our programming (74% — above trade customary!) The way in which our groups make the most of
volunteer help and generosity of corporations like Search Laboratories is a giant a part of
making certain each greenback is spent responsibly.

To kick issues off on the proper “paw”, Search Laboratory pledged $10,000 value of their
time and skills to assist APA! with our digital advertising and marketing objectives. They’ve labored carefully
with our crew members to share trade greatest practices for social media promoting,
web site, content material, and on-line PR, offering each information and donating hours to create
content material. Our groups have additionally labored collectively to streamline processes permitting us to
observe outcomes showcasing how our advertising and marketing efforts are immediately related to incoming
donations!

Search Laboratory is an authorized B-Company which suggests they’re severe about social
duty and taking good care of the atmosphere. From worker happiness to giving
again to the neighborhood, they imagine in doing issues proper and we’ve witnessed that and
benefited from it, first-hand! This firm is a part of a neighborhood of companies that
care about making a constructive affect, and being a B Corp means they’ll stand behind
a model that their crew, purchasers, and companions could be pleased with.

At APA!, we regularly say that we do so much with a bit of and on this case, that implies that our
little advertising and marketing crew has been capable of fly increased previously yr due to a whole lot of
help from our pals at Search Laboratory!