UK exporters have been given worldwide platforms in Asia and america to fly the flag for high quality pork, beef and lamb.

Eight British companies and AHDB are at present at FoodEx in Tokyo, one in every of Asia’s greatest food and drinks exhibition, to advertise native meat and develop exports to the area which have been value £12 million in 2023.

The four-day occasion runs till March 8, and is bringing hundreds of patrons from Japan and the broader South East Asia area to the UK stall.

Round 100 trade stakeholders and representatives from the UK authorities attended a British Meat dinner on Monday March 4, and a British food and drinks reception was held on Wednesday March 6.

Susan Stewart, AHDB senior commerce growth supervisor, mentioned: “FoodEx is a key occasion within the export commerce calendar, offering a pivotal position in serving to our crimson meat exporters join with patrons on this essential market.

“Whereas buying and selling circumstances have been difficult within the final yr, Japan stays a strategic market as an importer of higher-value product and one the place we’re working exhausting with trade and authorities to develop additional alternatives for our high-quality crimson meat.

See additionally: The perfect of British crimson meat and dairy celebrated in Hong Kong

AHDB has additionally introduced that crimson meat exporters from the UK will attend the Annual Meat Convention (AMC) in Tennessee to showcase the standard and sustainability of UK meat.

Three of the export companies are listed to export pig meat to California additional to the state’s introduction of recent laws Proposition 12 at the beginning of this yr.

The exhibition will happen in Nashville from March 18 – 20, the place AHDB will share a joint stand with Hybu Cig Cymru [Meat Promotion Wales], giving US retailers an opportunity to pattern UK pork, beef and lamb.

AHDB’s prospects for UK agri-food exports evaluation reveals alternatives for native pork are anticipated to extend within the US, providing alternatives for premium product with excessive welfare ranges being a key issue.

Susana Morris, AHDB senior commerce growth Supervisor, mentioned: “The US presents a lot of alternatives for our crimson meat exporters. High quality and ‘naturalness’ are essential to US customers, with the UK’s high-quality sustainably produced crimson meat ideally positioned to fulfill that demand.

“Our levy payers have instructed us how a lot they worth our work on export growth. Our goal on their behalf is to make sure our world class crimson meat merchandise from the UK are showcased on the worldwide stage and stay entrance of thoughts in export markets.”

Particulars on FoodEx may be discovered right here, and the AMC web site is right here.